1–Research
Ascertain clients' mental models and understand their needs, identifying requirements for solutioning.
2–Design
Map out an optimal user experience. How do the key components fit together? What is the simplest form?
3–Creativity
Are there other ways of looking at the problem? Be sure to explore the challenge from multiple angles.
4–Innovation
What capabilities exist that can be leveraged and/or combined? What is unique or original about this solution?